Storytelling that builds connections, inspires action, and highlights the beauty and strength within communities.
Storytelling that builds connections, inspires action, and highlights the beauty and strength within communities.
SLA Video is a small production company based in Cleveland who strives to create compelling, high-quality visual content that tells meaningful stories, inspires audiences, and drives engagement. SLA Video is dedicated to the art of storytelling through the medium of high-quality video production. Our mission is to create compelling visual content that not only captivates audiences but also drives meaningful engagement and fosters deep connections. We believe in the power of storytelling to inspire, educate, and bring about positive change focused on community.
At SLA Video, we combine creativity with technical expertise to produce videos that are not just visually stunning but also rich in narrative. Our team of skilled professionals works closely with clients to understand their vision and goals, ensuring that each project resonates with its intended audience. We strive to highlight diverse voices and perspectives, bringing attention to important issues and stories that might otherwise go unheard.
Our work spans a variety of genres and formats, from documentaries and promotional videos to educational content and social media campaigns. We are passionate about using our craft to amplify voices, challenge stereotypes, and promote understanding and empathy across different communities.
In essence, SLA Video aims to make a difference through the power of video, creating content that not only entertains but also inspires action and contributes to a more informed and connected world.
Creative Process
1) Concept Development: Cheryl and her team dive deep into brainstorming sessions, working with clients to outline the key elements of their story. They focus on understanding the message, the audience, and the desired emotional impact.
2) Pre-Production: Detailed planning is essential. SLA Video scouts locations, plans shots, and coordinates logistics to ensure a smooth filming process. Storyboards and shot lists are created to visualize the narrative structure and flow.
3) Filming: During filming, the team captures moments with precision and care. They use state-of-the-art equipment and creative techniques to ensure high-quality visuals. Attention to detail in lighting, composition, and sound is paramount to bringing the story to life.
4) Editing: In the editing suite, raw footage is transformed into a cohesive narrative. Cheryl and her team meticulously piece together clips, add music, voiceovers, and special effects, and fine-tune the pacing to enhance the story’s emotional impact.
5) Post-Production: The final touches are added, including color correction, sound design, and graphics. The team ensures that the video is polished and professional, ready to make a lasting impression.
1) Concept Development: Cheryl and her team dive deep into brainstorming sessions, working with clients to outline the key elements of their story. They focus on understanding the message, the audience, and the desired emotional impact.
2) Pre-Production: Detailed planning is essential. SLA Video scouts locations, plans shots, and coordinates logistics to ensure a smooth filming process. Storyboards and shot lists are created to visualize the narrative structure and flow.
3) Filming: During filming, the team captures moments with precision and care. They use state-of-the-art equipment and creative techniques to ensure high-quality visuals. Attention to detail in lighting, composition, and sound is paramount to bringing the story to life.
4) Editing: In the editing suite, raw footage is transformed into a cohesive narrative. Cheryl and her team meticulously piece together clips, add music, voiceovers, and special effects, and fine-tune the pacing to enhance the story’s emotional impact.
5) Post-Production: The final touches are added, including color correction, sound design, and graphics. The team ensures that the video is polished and professional, ready to make a lasting impression.
Building Stories
Collaboration: Cheryl emphasizes the importance of working closely with clients to understand their vision. This collaboration helps to create authentic and engaging stories that truly represent the subjects.
Empathy: By connecting emotionally with the people and communities they feature, SLA Video crafts stories that are heartfelt and impactful. They focus on capturing genuine moments that resonate with viewers.
Creativity: Whether it’s through unique camera angles, innovative editing techniques, or compelling narratives, SLA Video uses creativity to enhance every project. They strive to find new ways to tell stories that captivate and inspire.
Our Team
Cheryl Shaver
The pandemic brought real disparities to light, and seniors and kids suffered the most consequence. As manager of marketing and development at the Barton Senior Center preceded by a long career in music and tech startups my experience helps to craft the vision and passion of our projects. It became obvious that content that spoke to them, positively influenced them and brought light as well as a sense of empowerment was essential. The end goal is that young or old, people will see the value in these relationships and seek the wisdom and inspiration that can result.
Duke Antczak
I am passionate about interacting with a diverse group of people and putting technological puzzles together to create compelling videos. I’m an easy-going fun motorsports fan who likes to work with cameras and explore new technology.
JoAnn Larsen
As I advanced in my real life experiences, I realized more & more how enlightening hanging out with young people could be. Rather than being set in their ways (like so many of us can be as we age), the younger generation has a fresh perspective which can be contagious. It’s refreshing to witness their enthusiasm, and see situations through their eyes. As we age, we tend to forget how to laugh & enjoy the spontaneity of the moment – sharing experiences with those not in our demographic can be FUN! Storytelling can be compelling, and we hope to share entertaining content serving a wide spectrum of ages – and give us all some much needed intergenerational insight & enlightenment. We hope you’ll join us…you just might open a new pathway to learning & inspiration.
Cheryl Shaver
The pandemic brought real disparities to light, and seniors and kids suffered the most consequence. As manager of marketing and development at the Barton Senior Center preceded by a long career in music and tech startups my experience helps to craft the vision and passion of our projects. It became obvious that content that spoke to them, positively influenced them and brought light as well as a sense of empowerment was essential. The end goal is that young or old, people will see the value in these relationships and seek the wisdom and inspiration that can result.
JoAnn Larsen
As I advanced in my real life experiences, I realized more & more how enlightening hanging out with young people could be. Rather than being set in their ways (like so many of us can be as we age), the younger generation has a fresh perspective which can be contagious. It’s refreshing to witness their enthusiasm, and see situations through their eyes. As we age, we tend to forget how to laugh & enjoy the spontaneity of the moment – sharing experiences with those not in our demographic can be FUN! Storytelling can be compelling, and we hope to share entertaining content serving a wide spectrum of ages – and give us all some much needed intergenerational insight & enlightenment. We hope you’ll join us…you just might open a new pathway to learning & inspiration.
Duke Antczak
I am passionate about interacting with a diverse group of people and putting technological puzzles together to create compelling videos. I’m an easy-going fun motorsports fan who likes to work with cameras and explore new technology.